How To Hire The Correct Real Estate Marketing Agency (2024)

A real estate marketing agency can be a difference-maker for any real estate firm. After all, the market is only getting more crowded, with The Close estimating that the National Association of Realtors has 1.6 million members in July 2022. What can a real estate digital marketing agency do for you?

A real estate marketing agency can promote your real estate services and grow your business. These agencies offer services like website design, content marketing, video marketing, SEO, email marketing, branding, advertising, and more.

In today’s informative guide, we’ll present all the information you need to know about real estate marketing agencies so you can hire an agency that does more for your real estate firm.

What Is Real Estate Marketing?

Let’s take it from the top. When we refer to real estate marketing, what exactly do we mean?

Real estate marketing promotes and advertises a particular real estate firm or its properties. The spotlight can even be focused on individual agents who are superstar sellers at your firm.

Those who engage in real estate marketing are referred to as real estate marketers. They understand how critical it is for a real estate firm to differentiate itself from the competition.

With their services, your firm can enjoy more exposure and generate more bites on any of the listings you have available.

Why Is Marketing Important in Real Estate?

Marketing is an important part of any field, but that applies to real estate especially.

Through real estate marketing, your firm can separate itself from your competitors and showcase which tangibles you bring to the table.

You can also showcase your value proposition and how it’s different–and better–than what the other real estate firms offer.

You’ll recall our stat from the intro that shows just how crowded the real estate market is. There are upwards of 106,548 real estate brokerage firms in the United States alone as of 2020, notes the National Association of Realtors.

Without real estate marketing, differentiating yourself from the competition is hard. You might not be sure which marketing strategies to utilize, which can be a waste of time and money, both of which are precious.

You may also not be sure how to measure the success of your strategies, which makes implementing them useless in the first place.

That’s why we can’t recommend a real estate marketing agency enough.

What Is a Real Estate Marketing Agency?

Okay, but exactly what is a real estate digital marketing agency, anyway?

These agencies specialize in all forms of real estate marketing, including digital marketing.

They’re full-fledged professionals who are well-versed in the real estate market. They understand the importance of branding, establishing your value, generating new leads, and converting more of those leads to customers.

More so than that, they know the strategies that can help a real estate firm like yours achieve those goals.

There is no trial and error like there would be when you attempt real estate marketing yourself.

A real estate marketing company will review your current challenges and then formulate a plan that will deliver results the first time.

Your firm can rest assured that the money you put into the agency pays back dividends as your listings attract more attention, your customer base grows, and your real estate firm gets put on the map.

Real Estate Digital Marketing Services

Should you choose to invest in a real estate digital marketing agency, what kinds of services can they provide for your firm?

Per the intro, let’s go over the various services now.

Website Design

According to a report from marketing company Thrive Agency, the average Internet user will formulate their opinion about your website in only 50 milliseconds.

And yes, the basis of that opinion is based on your site design alone.

If you don’t win over a site visitor, then they may never return.

All elements of your website, from the homepage image to the navigation bar location, the placement of CTA buttons, the colors, and the fonts all influence a user’s opinion.

You want that opinion to be as positive as possible, and with a real estate marketing company on your site, you can finally have a site you’re proud of.

You’ll play a role in the design of your site, requesting elements and layouts, and the marketing company will do the rest.

For some inspiration, check out these real estate developer web design examples, construction website design examples, or real estate investor website design examples.

Content Marketing

The next area where a real estate marketing agency can help is in content marketing.

Content marketing encompasses all forms of content under the sun, from video marketing (more on this in a moment) to blogging, podcasting, eBooks, infographics, and webinars.

The marketing agency will be able to recommend which forms of content are best for your real estate firm based on factors like your target audience, the benchmarks you’re trying to reach, the strategies you’ve used in the past, and your current strategies.

You’ll create an editorial calendar with the marketing agency’s help that will plan out your firm’s content over the long term.

As you begin sharing frequent content, you should notice that your rate of engagement, website traffic, social media follows, and leads all go up. Content is powerful stuff!

Video Marketing

Most marketers–92 percent, according to video resource Wyzowl–state that video is a very important part of their respective marketing strategies, but you’d be surprised how many companies are stumped on how to begin with video marketing.

Perhaps they feel trepidatious about getting in front of a camera. Maybe they think they have nothing interesting to offer to the world of video, or they’re not sure how to use video as a medium to connect with leads and customers.

These are all concerns that a real estate digital marketing agency can address and help you overcome.

The marketing agency can recommend video topics that your firm can cover that haven’t been done to death.

They can assist you in script-writing so your video is engaging, and even recommend locations and best practices for filming.

Although it can be a little awkward at first, with time, you’ll begin producing high-quality video clips that captivate your audience and achieve more of your marketing goals.

SEO and SEM

Search engine optimization or SEO and search engine marketing or SEM are two acronyms that confound most not involved in the sales, advertising, or marketing spheres.

All companies must be hyper-focused on SEO and local SEO, as this determines where your website will rank in the search results.

Having good SEO is the difference between being on the first page and getting hundreds if not thousands of hits (if not more) and being on page three where no one ever finds your real estate firm.

SEM is about visibility too by promoting your website through paid advertising. You can choose from AdWords, geotargeting, retargeting, or pay-per-click or PPC ads, among others.

If all that sounds a little confusing, worry not. By hiring a real estate marketing agency, they can utilize SEO measures that will help your site rise in the ranks.

The agency can also recommend SEM advertising avenues that are cost-effective and stick within your budget.

Social Media Marketing

Another area where a real estate marketing company can help is when it comes to social media marketing.

Most companies have a presence on social media today, and your real estate firm is likely among them.

However, if you’re just posting into a black hole, then you might as well have no social media presence at all.

With a real estate marketing company on your side, you can finally create the kind of meaningful social media posts that get people flocking to your page in droves.

You’ll get pointers on what to post on social media, how to track your social media mentions, and how to build engagement with your existing followers by engaging with them more.

Once you begin consistently posting valuable content across your social media accounts, you’ll find that your number of followers grows and grows consistently.

More so than that, the influx of social media users will lead to more website traffic as well.

Email Marketing

Through features such as opt-in forms, well-placed CTAs, and lead magnets on your website, you should find that more leads than ever offer their contact information.

Now that your real estate firm has an email list, you want to connect with leads and customers across all stages of the buyer journey through email marketing.

A real estate digital marketing agency can instruct you on what nature of emails to send per stage of the sales funnel as well as how to personalize emails and how to automate emails.

They can institute a drip marketing campaign that responds to a lead or customer’s needs at just the right time to secure the sale and thus the conversion.

You’ll also be instructed on how frequently to send emails. You don’t want to over-send, as then you’ll be a nuisance, but you don’t want to send emails so rarely that your customers forget about you.

Advertising

Advertising exists outside of the SEM sphere.

Throughout the life of your real estate firm, you’ll pay for advertising of all kinds, from social media ads to paid search ads, display ads, and even out-of-home or outdoor advertising such as billboards.

Your marketing agency can help you create an advertising budget if your firm lacks one and recommend the types of ads your customers and leads will be the most receptive to based on target audience research.

Branding

Who is your real estate brand?

A brand is a part of what helps you stand out from the competition. Your brand includes everything from your logo choice to your tone in your emails to the colors you use on your firm’s website.

A real estate marketing agency can help you establish your brand and then promote it to the world.

Should you have an existing brand, the agency can sharpen that brand so it’s even stronger and more coherent.

The Benefits of Hiring a Real Estate Marketing Company

Why else should you work with a real estate marketing company? Doing so can be advantageous in the following ways.

Lead Generation

If your real estate firm struggles to find leads or you have some lead sources but they always dry up, it’s a wise idea to hire a real estate digital marketing agency.

You’ll find that your influx of leads is no longer a trickle but a deluge. You’ll have more opportunities to capitalize on these leads.

Website and Social Media Traffic

Once you redesign your real estate website and begin posting better content on social media, the rate of traffic to both platforms will rise exponentially.

This can feed into your lead generation, naturally.

Stronger Brand

We’ve made it quite clear that your brand is part of how you capture clients compared to the competition as a real estate firm, so that brand must be well-established and solid as a rock.

With a real estate marketing company offering its services, you can be sure of both happening.

More Conversions

Real estate resource Stucco found that the real estate conversion rate is as low as 0.4 percent to 1.2 percent on average.

Self-reported conversion rates are higher, between three and five percent.

No matter what kind of conversion rate your firm is aspiring to, once you work with a real estate digital marketing agency, your conversion rate should undoubtedly increase.

Increased Sales

That’s not all that will go up. Your rate of sales will climb as more of your leads convert into clients who want to buy or sell property with your real estate firm.

Want to Work with a Luxury Real Estate Marketing Agency?

Have you decided that hiring a luxury real estate marketing agency is in your firm’s best interest?

Mediaboom could be just what you’re looking for. Our extensive real estate marketing services include content services such as video production, illustration, photography, and copywriting.

We offer marketing services such as campaign management, email marketing, social media marketing, SEO, and content marketing.

You can count on us when planning your real estate advertising campaigns, as we can assist with ad management, media buying, and ads such as display ads, social ads, and PPC ads.

We even offer digital marketing services like digital installations, mobile apps, content management systems, e-commerce, and website design and development.

Conclusion

A real estate marketing agency can help your firm cinch more of its goals to grow, increase leads, convert and retain more customers, and separate yourself from the competition. We hope you consider Mediaboom as your marketing agency!